
Integrated Campaign · Client-Based Academic Project
Patricia Street Deli
Reintroducing a Jasper staple to a new Edmonton audience through research, campaign planning and creative work.
View Case Study ↗Marketing & Communications
Hi, I’m Leticia.
My work spans research, content, digital campaigns and communications, and I enjoy being involved from the first question to the final execution.
01 / About
For me, good marketing starts before the campaign. It starts with understanding who you’re talking to, what matters to them, and what might move them from awareness to action. I enjoy bringing that thinking into the whole process, from research and planning to content, campaigns and execution.
My background across marketing, business and healthcare adds another perspective to how I approach people, communication and problem-solving.
More about me ↗02 / Work
A preview of projects across campaigns, research, content and communications. Each case study shows the process behind the work, not only the finished pieces.

Integrated Campaign · Client-Based Academic Project
Reintroducing a Jasper staple to a new Edmonton audience through research, campaign planning and creative work.
View Case Study ↗
B2B Marketing & Partnerships · Academic Project
A sponsorship proposal built around brand fit, audience value and a clear three-level partnership structure.
View Case Study ↗Lumora


Entrepreneurship & Product Marketing · In Progress
Developing a marketing education concept for dentists, from problem framing and audience focus to an early digital prototype.
View Case Study ↗03 / Capabilities
Broad areas of marketing work, with the specific skills I use within each one.
Tools / Platforms
A selection of tools I’ve used across marketing, research, content and collaboration.
Google Ads · Meta Business Suite · YouTube Studio Analytics · Google Keyword Planner
SEMrush · Ubersuggest · AnswerThePublic · IBISWorld
Canva · CapCut · WordPress
HubSpot Email · Mailchimp
HubSpot CRM: basic familiarity / developing hands-on experience
Google Workspace · Microsoft 365 / Microsoft Office · Microsoft Teams · Zoom
ChatGPT · Gemini · Canva AI
04 / Background & Credentials
A selection of education, programs and experiences that have shaped the way I approach marketing today.
Full experience on LinkedIn ↗Business Administration - MarketingNAIT · 2024-2026
Student Founders ProgramEdmonton Unlimited · 2026
Blue Book Entrepreneurship ProgramNAIT · 2026
PeriodonticsBrazil · 2020-2021
DentistryBrazil · 2015-2020
Languages
Multilingual navigation: EN · PT · ES